Usman Farooq

Most people see technology and food as separate worlds. I see them as complementary forces that shape human behavior and experience.

As a CTO and Behavioral Technologist, I've spent nearly a decade at the rare intersection of Psychology and Advanced Technology. My work focuses on understanding why users click, why they hesitate, and what drives their decisions—whether they're navigating a website or choosing what to cook for dinner.

FoodsLiver was born from a simple observation: people don't just want recipes; they want experiences that reduce friction, build confidence, and deliver results. Every recipe on this platform is designed with behavioral psychology in mind—clear instructions, visual guidance through video tutorials, and structured content that eliminates cognitive overload.

My Approach to Recipe Development

I apply the same principles I use in neuromarketing audits and technical strategy to recipe curation:

• Cognitive Load Reduction: Recipes are structured to minimize decision fatigue with clear, step-by-step instructions.
• Visual Anchoring: Every recipe includes high-quality images and video tutorials to provide visual reference points.
• Progressive Disclosure: Information is revealed at the right time—ingredients first, then preparation, then cooking—matching the natural workflow.
• Social Proof: Authentic recipes tested and validated, with transparent sourcing and preparation times.

Why Food Matters

Beyond the code and conversion rates, I'm genuinely passionate about food. Growing up in Lahore, Pakistan, I was surrounded by rich culinary traditions—from street food to family recipes passed down through generations. Food isn't just sustenance; it's culture, memory, and connection.

FoodsLiver is my way of sharing that passion while applying everything I know about user psychology and technical excellence. Whether you're here for a quick weeknight dinner or exploring authentic international cuisine, you'll find recipes that work—both technically and practically.

Technical Foundation

This platform is built with modern web technologies (Next.js, React) optimized for performance, accessibility, and search visibility. Every technical decision—from image optimization to structured data markup—is made with both user experience and discoverability in mind.

If you're interested in the technical side of things, or if you're looking for behavioral audits and conversion optimization for your own digital products, feel free to connect with me on LinkedIn.